Core Four Analysis Template and Guide

Identify, benchmark, and clarify the fundamental details of your; brand, industry, value-propositions, and messaging.


Core Four Analysis Template and Guide.

Your Core Four Analysis


Too often, creative design, digital marketing, and website experience solutions fail due to a lack of understanding, clarity, and direction. Successful, value-driven brands start with a clear understanding of four critical components that impact everything they do.

The Core Four Analysis template and guide helps you benchmark, and clarify essential details of your business, industry, value propositions, and messaging.

When you complete your Core Four Analysis template and guide, you:

  • Analyze and clearly define why your brand exists
  • Analyze and create an overview of your industry
  • Identify how you stack up against your competition
  • Clearly define what problems your brand solves for its customers
  • Clearly define and summarize your value propositions
  • Analyze and explain key principles of your messaging

    • 🎉 Let's Get Started

    It's essential to be as honest and accurate as possible with the information you include in your Core Four Analysis. Use the free template and guide PDF to the best of your ability and answer each corresponding block of your Core Four Analysis template and guide.
    FREE Core Analysis Template and Guide

    Getting started is simple! Download your FREE Core Four Analysis template and guide, grab a pen, and print out your FREE PDF. Kick-off your work session and take your next step towards improving your brand's authority with clarity, focus, and the information you need to succeed!

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    1. Evaluate Your Business
    The first step of your Core Four Analysis is evaluating your business. Great brands succeed because they define, behave, and stay consistent in all things they do. Understanding your business means looking inward.

    Ask Yourself
    • Why does my business exist?
    • What problem does my business solve?
    • What is the vision for my business?
    • What is the mission of my business?
    • What are my guiding principles or core values?
    • How will my brand’s actions support those values?
    • How long have I been in business?
    • Where do I want to take my business?

    Remember
    Looking inward at your business will allow you to identify your “Whys and Whats” that are the driving forces for everything your brand does. If you are an existing business, reflect on how accurate your responses are to your current brand initiatives. If you are a new business, be thoughtful about what you are looking to accomplish.
    2. Evaluate Your Industry
    With a foundational understanding of your business, you can now comfortably identify and research the industry you are looking to compete within. An overview understanding of your industry means taking the time to identify your competition & customers.

    Ask Yourself
    • What industry is my brand competing within?
    • What competitor is a clear industry leader?
    • What other competitors are thriving in that market?
    • Who are the up and coming competitors in your industry?
    • How do you stack up against your competition?
    • How does your brand separate itself from the competition?
    • Who are your target customers?
    • How can you segment your customers?
    • What are the current customer expectations within your industry?
    • What is the current baseline of operations within your industry?

    Remember
    It’s essential not to overly focus on your competition but to understand where your brand fits in and stands out in your industry. On the reverse, it’s critical to focus and clearly define your customers. They are the lifeline of your business.
    3. Analyze Your Value Proposition
    With an understanding of your business & industry, you are ready to define how you create value with your product, service, or idea. A clearly defined value-proposition will facilitate your opportunities to convert your target customer. For each value proposition, ask yourself the following.

    Ask Yourself
    • How does your value proposition make your customer’s life better, easier, or both?
    • How many of Maslow’s Hierarchy of Needs does your value proposition tap into?
    • Can you value bundle this offer with another of your value propositions?
    • Does your value proposition provide any secondary benefits?
    • How well do you deliver on your value proposition?
    • How much does your value proposition cost your customer?
    • How much does your value proposition cost you?
    • Do you have any customers paying for your value proposition?

    Remember
    Fill your customer's cup first, and yours will soon overflow. When you create your value propositions, take time to identify the value you provide and how you make your customer's life easier, better, or both. Creating a high-value high-ticket offer comes from understanding your customer's needs and understanding how to analyze, empathize, and improve.
    4. Analyze Your Message
    The final step of your Core Four Analysis is your message. With an understanding of your brand, industry, and value proposition, you can now carefully craft how you want to position your brand and engage your customers. Your message is the most visible part of your positioning, so be thoughtful when crafting your messaging.

    Ask Yourself
    • How much do your target customers know about your brand?
    • How do you want your customers to perceive your brand?
    • What is the primary message you need to communicate to your entire customer base?
    • What messages do you need to communicate to your segmented customer groups?
    • How do you communicate your mission and values in your messaging?
    • How does your messaging differentiate you from your competition?
    • What questions may your customers have about your brand?
    • What is your brand’s story?
    • What is your brand’s voice?

    Remember
    Your messaging helps bridge the gap between what can be conceived and what is true about your brand. Taking the time to define your messaging will ensure that you effectively communicate to your customers with clarity and consistency.
    Your Completed Core Four Analysis Template and Guide
    Whether you are a founder or executive level manager, identifying and clarifying your brand’s essential details will provide you with the insights to create value-driven solutions. Use the information collected as a baseline of data to reference as you complete the remaining PDFs, develop strategies to generate more leads, and position your brand as an authority.

    Your Next Steps
    Now that you have a basic overview and understanding of the necessary foundational details, you need to create value-driven solutions. The next step is to create a comprehensive overview of your business model to identify and structure your business strategies and value driven-solutions. Learn More
    The power to succeed in the palm of your hand.

    We understand how difficult it can be to stay organized with all your PDFs or exercise templates you use to influence your brand’s success. Stop feeling overwhelmed and unorganized. Use our FREE Core Four Analysis template for Notion and enjoy the power and structure to organize and improve your brand’s authority from the palm of your hand. Leaving you with the confidence, organization, and accessibility you deserve.

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